Allianza Logo

The Allianza is a collaborative, educational and multimedia platform committed to recognize, strengthen and disseminate Indigenous traditions, by presenting close relationships and deeply spiritual , cultural and social connections with our natural environment.

Branding Direction for the Allianza

Concept: Weaving indigenous symbolism and elements of nature into the logo in an abstracted form, creating a balance between a modern, simple, clean aesthetic, and hints of ancestral ways of being and connecting with the planet. Through this balance of both worlds, the logo itself acts as a bridge between ancient wisdom and the modern world. The letterforms, in particular the unique repetition of the A’s, is used to create abstractions of mountains, pyramids, fire, other nature elements, or represent ideas like protection, connection, wholeness, shelter and ritual. Multiple variations of the logo are interchangeable depending on the context (for example, an event around water would have the logo in a water-themed version). The logo can also be animated on the website and digital media, with the A changing icons and stopping at the icon relevant to the context or experience.

Color Palettes

Deep vibrant dynamic colors, inspired by nature and elements of indigenous cultures. Different color palettes can be used depending on the context (earth tones, water tones, fire tones etc.). The color is mainly brought by the photographic visual elements, which are very prominent in the Allianza identity. The logo can remain simple in color or monochromatic (for example, white on colored background, or white on colored photograph).